Essay on The Pros and Cons of Marketing - 939 Words

Finding the Good and the Bad in Marketing In these two real world marketing examples, I have chosen Nepal Thai Food Products (P) Ltd., the manufacturer of Wai Wai instant noodles, as a company that is doing a very good job at marketing. This company is marketing its Wai Wai brand of instant noodles in Nepal from 1985. Another company that I have chosen as a bad example at marketing is Hansophone Electric Electronics. This company is marketing Hansophone brand of EPABX systems in Nepal. While choosing these companies as a good and as a bad example at marketing, the following points that are visible to the observers of the companies marketing activities are taken into consideration.  · Environmental scanning which provides†¦show more content†¦The difference between Wai Wai and other brands was that Wai Wai could be served like other brands as well as it could be eaten without any preparation. It was ready to eat right after opening the packet. Another difference was the seasonings. While the Wai Wai had three different seasonings- taste enhancer, onion flavored oil and chilly powder, the other two brand had only one seasoning -- the tastemaker. Before the production of Wai Wai in Nepal, these kinds of noodles were imported mostly from Hong Kong and Thailand. These imported brands were available in limited stores of Kathmandu and only a few consumers were aware of these products. Environmental Scanning for instant noodles market From the marketing activities of Wai Wai it seems to me that environmental scanning had been done carefully for this product before its launching into the Nepalese market and it is being done regularly after its launching. If we look back to the period from 1980 to 1985, we can clearly see that Wai Wai marketing team had clearly visualized the following environmental forces driving it to launch the product. 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